SEOUL, Mar. 22 (Korea Bizwire) — Samsung Electronics Co. on Thursday said it has finished installing the country’s largest light-emitting diode (LED) signage in southern Seoul, tapping deeper into the emerging business.
The South Korean tech giant said the signage was installed at COEX, which is a shopping mall and convention center, located in the Gangnam district. Seoul earlier eased signage-related regulations for the areas surrounding COEX to transform the area into the Korean version of New York’s Times Square.
The project was carried out jointly with CJ Powercast, an advertising firm, and the Korea International Trade Association.
Samsung said the new signage is 81 meters wide and 20 meters high, with the brightness standing at the industry’s best 9,000 nits. The company said the resolution is also two times better than Ultra HD displays.
The signage will be used to promote K-pop and show other commercials starting Sunday.
“This business is significant considering both economic and cultural aspects,” the Korea International Trade Association said. “We hope that Samsung Electronics’ LED signage will add vitality to the commercial area and bolster the region’s tourism infrastructure.”
“wow! Really Digital standee is attention-catching equipment, which can be placed at various locations like corporate, event, birthday party, marriage function, hospital, restaurant, residential buildings to promote your business. You can also take digital standee, LED standee, and digital signage on rent for one day or a week at a cost-effective solution for all businesses that need to keep up with the competition.”
LED signs speak strongly to millennials and tech-savvy demographics who are more used to reading digital screens than physical print. If your business is targeting these kinds of buyers, LED signage goes a long way.
Your email address will not be published. Required fields are marked *
You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
Currently you have JavaScript disabled. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. Click here for instructions on how to enable JavaScript in your browser.
Korea Bizwire is committed to reporting on "uniquely Korean" stories for our readers. But we also provide enhanced coverage of useful information from all over the world if we find them of interest or relevance to our global audience.
Kobiz Media, the parent company of this site, offers highly competent press release distribution and localization services aimed at South Korea -- increasingly important and attractive market for global businesses who want to have an upper hand in Asia Pacific region since Korea serves as a stepping-stone for forward-looking brands' future success in this lucrative markets. We wish you all good luck for extraordinary success in your businesses and life.
Please enter your username or e-mail address. You will receive a new password via e-mail.